Alouette has launched a cheese sweepstakes for the holidays that is bound to draw customers to the cheese case.
The sweepstakes involves an “Alouette Guest” who will visit the homes of six sweepstakes winners and reward them $1,000 for every Alouette cheese product (or official game piece) they have in their home, up to $5,000.
Alouette products such as Alouette baby Brie, spreadable cheese, crème de Brie, and spreadable goat will feature specifically marked “Savor the Holidays” packaging directing consumers to register for the sweepstakes online at www.savortheholidays.com.
Retailers can obtain merchandising displays, including POS materials such as shelf talkers, danglers, balloons, and an easel and tear pad with coupons.
The sweepstakes runs from Nov. 1 to Dec. 31.