DES MOINES, Iowa — The National Pork Board has launched a rebranding campaign and, at the same time, has revamped its website, making it easier for retailers to access data and to order newly designed POS materials. The rebranding campaign, “Pork — Be Inspired,” targets a particular segment of the population, those who already are consumers of fresh pork and who frequently prepare it at home. “This is just the sunrise on a whole new branding program,” NPB's assistant vice president of ...

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