INNOVATION: Has taken its Any'tizers line and run with it, adding new, trendy items, and suggesting multiple ways to use them. TYING INTO CONSUMER TRENDS: Takes a systematic approach to understanding consumers' needs, and then develops products to meet specific needs of target consumer segments. IN-STORE EXECUTION: With use of POS materials, floor graphics and shelf call-outs, the company gives customers a reason to buy their products and to find them easily in the store. SINCE THE ...
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