Raley’s aims to teach Sacramento, Calif.-area youth about where meat comes from with a new program of field trips to local cattle ranches and farms.
The “Where Your Foods Grows & Grazes Program” will host six daylong excursions this fall that will focus on agricultural education, conservation, nutrition and healthy lifestyles. In addition to the ranch tour, the field trips will include a visit to a Raley’s store.
The retailer developed the program in partnership with California Rangeland Trust. Raley’s expects to expand the program to other regions.
“When children have a respect for where their food grows and grazes, they are both inspired and empowered to make healthier choices,” Chelsea Minor, Raley’s director of public relations and public affairs, said in a press release. “Many students lack a basic understanding of where fresh food comes from, and even fewer have ever stepped foot onto a farm or ranch. Raley’s is committed to helping our customers understand the connection our communities have with food production.”
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