With more shoppers cooking at home, and wholesale prices for meat and poultry falling, a great climate is developing for meat department promotions
The economic downturn has spurred changes in consumer behavior. Within the meat department, retailers have increasing opportunities to promote items through aggressive featuring, sampling, and other promotions that will speak to consumers and capture their food dollars as they become more price-conscious but are still seeking simple and convenient meal solutions. “More folks are eating at home,” said Scott Nettles, business director of meat and seafood, United Supermarkets, Lubbock, Texas. ...
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