The current emphasis on production methods in food labeling — organic, fair trade and hormone-free, for example — has brought new scrutiny of the term “natural.” Until these new claims came along, natural, as defined by the U.S. Department of Agriculture, meant “minimally processed.” The open-ended definition left plenty of loopholes for manufacturers and processors to exploit, and the word is seen as a toothless classification that's no match for the more specific labels gracing today's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.