THIBODAUX, La. — The Deep Water Horizon oil spill may be off the front pages, but residents of New Orleans and other Gulf Coast communities are still coping with the aftermath. In an effort to help out local fishermen, Rouses Markets recently launched a fund-raiser designed to distribute aid money to licensed Louisiana and Mississippi fishermen who have been impacted by the spill.
“We put paper white boots for sale at each of our registers,” company President Donald Rouse said in a release. The white boot is an iconic symbol of the fishermen. “We only ran the campaign for four weeks, but in that short time, our company, team members and customers raised more than $25,000.”
Rouses sells more Louisiana seafood than any other retailer in its market, and the company has implemented a new set of safety precautions and checkpoints since the spill to ensure that its supply of Gulf Coast seafood is 100% safe. For the fund-raiser, Rouses also enlisted the help of several local restaurants, ranging from white tablecloth establishments to neighborhood po-boy spots.
Pictured are Donald Rouse (center) with Steve Pettus and Dickie Brennan of Dickie Brennan & Co. to his left and right. Brennan's restaurants raised $3,000.