DURING HIS 2007 STATE of the Industry Speech at this year's PMA Fresh Summit, Produce Marketing Association president Bryan Silbermann said, “Food has literally become the new social movement.” He's right, and there are signs of that trend everywhere in the supermarket. From the localvore movement to the unrelenting growth of organics, from the consumer push for dairy products free of artificial hormones to the proliferation of labels that assure shoppers the products they purchase were ...
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