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“You’ve got to know exactly what it is you’re getting and understand why you’re getting it. Someone who’s getting a 39-cent frozen Butterball from a chain market would not understand the heritage bird.”
— Jill Moorhead, marketing director, The Hills Market
Sidebar: Meijer Claims Cheapest Midwest Turkeys
GRAND RAPIDS, Mich. — Meijer Inc. claims it will again sell the lowest-priced turkeys per pound in the Midwest this Thanksgiving. The retailer will offer coupons to lower the per pound price. Customers who spend $20 will receive a rebate for $10 off a 10- to 15-pound fresh or frozen turkey or $17 off a 16- to 24-pound turkey. With the rebates, the cost of a 10-pound frozen bird is 49 cents per pound while a 16-pound frozen bird is 43 cents per pound. “With the national average cost of turkeys on the rise due to the summer’s drought, Meijer is proud to have truckloads of turkeys ready for the holidays while driving our prices down so that our customers can provide their families with the best Thanksgiving holiday experience,” Jerry Suter, vice president of fresh merchandise, said in a statement.
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