ROCHESTER, N.Y. — Wegmans Food Markets here recently announced several changes to its sushi departments. In an effort to attract customers that do not like raw fish, Wegmans has changed the department's signs and product labeling “to more clearly specify whether [products] are Raw, Cooked or Vegetarian,” Mary Ellen Burris, the company's senior vice president of consumer affairs, wrote in a weekly column.
Burris also noted that the company has tweaked its sushi recipes, sourcing rice from a farm in Sacramento, Calif. that produces and mills rice to Japanese sushi specifications. Real wasabi, instead of dyed horseradish, is used in the company's sushi departments as well.
