With a growing set of functionality claims, the yogurt category shows renewed potential for growth
The yogurt category has been a reliable workhorse for the supermarket dairy case during the past 25 years, constantly evolving to meet consumer needs. During the latest 52 weeks ending Feb. 24, dollar sales of yogurt and yogurt drinks were up almost 5% in the supermarket channel, reaching $3.45 billion for the year, according to Chicago-based Information Resources Inc. Unit sales declined 1% to roughly 3.6 billion items sold, indicating that those dollar sales gains were led partly by price ...
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