Retailers know that shoppers have been paying closer attention to labels during the past few years. In fact, responses to a recent survey indicate that 28% of Americans are reading labels much more frequently today than a year ago. Another 31% of consumers say they are reading labels slightly more often, according to The Hartman Group's “Pulse Report: Label Reading from a Consumer Perspective,” December 2007. For meat departments, this trend has been a mixed blessing. On one hand, a ...

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