SIOUX FALLS, S.D. — Sunshine Food Stores here said it is introducing a new rewards program that will allow customers to earn credits through their everyday shopping and then apply those credits directly to their grocery bill at the checkstand.


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The program — from Boston-based BillAway — enables customers to earn credits by shopping at more than 25,000 participating retail stores, both online and in-store, using their registered credit and debit cards.

Sunshine operates 14 stores in South Dakota, Minnesota and Iowa. Brent Bosch, the chain's head of marketing, said, "We are looking forward to using this platform to drive more loyalty and to reward our customers."

According to Paul Harkins, chief executive officer of BillAway, "Reducing a grocery bill at the point-of-sale without impacting Sunshine's margins is a win for Sunshire, its customers and BillAway."

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