The Mobile Consumer

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Power 50 Ranking, 2012: 45

Key Development: Proliferation of grocery apps and mobile shoppers.

What's Next: Rollout of Ahold’s Scan It! app; mobile payment at checkout.

It is hard to overstate the impact that mobile consumers — users of smartphones, who now represent more than half of all cell phone users, according to Nielsen — are having on the food retailing business...More

Penton Media Food Group and Related Sites

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