Fairway Market maintained a 10% price advantage over Whole Foods Market and The Fresh Market in a recent basket study of 40 like items at natural and organic retailers conducted by investment analysts at Sterne Agee. The report, released Thursday, added that Whole Foods had a narrow pricing advantage on The Fresh Market, indicating Whole Foods’ efforts to reduce its retail prices are already beginning to show while highlighting increasing use of promotions at Fresh Market. The pricing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.