Fairway Market maintained a 10% price advantage over Whole Foods Market and The Fresh Market in a recent basket study of 40 like items at natural and organic retailers conducted by investment analysts at Sterne Agee. The report, released Thursday, added that Whole Foods had a narrow pricing advantage on The Fresh Market, indicating Whole Foods’ efforts to reduce its retail prices are already beginning to show while highlighting increasing use of promotions at Fresh Market. The pricing ...

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