For Whole Foods Market, smaller stores in smaller markets are proving to be better — and just as profitable — industry observers told SN. The Austin, Texas-based chain has developed a smaller footprint that enables it to expand aggressively into more mid-sized markets — like Des Moines (population 570,000); Wichita, Kan. (350,000); and Lincoln, Neb. (250,000) — while maintaining comparable rates of return as it strives to meet its goal of 1,000 stores over the ...

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