A-B to Stop Producing Tilt, Bud Extra
Jun 27, 2008 6:00 AM
NEW YORK — Anheuser-Busch has agreed to stop producing caffeinated Tilt and Bud Extra, and cease selling all alcoholic energy drinks nationwide, after an investigation revealed the company was illegally marketing these drinks to young people, state Attorney General Andrew Cuomo announced here yesterday. His investigation revealed that A-B was making false or misleading statements about the health and energizing effects of Tilt and Bud Extra, and that the company was directing advertisements to consumers under age 21. Arizona, California, Connecticut, Idaho, Illinois, Iowa, Maine, Maryland, New Mexico and Ohio also were involved in the investigation. The states are conducting ongoing investigations into other producers of alcoholic energy drinks. A request for comment was not immediately returned by A-B.
Read More of Today's Headlines
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
A panel of professionals answers your questions on a variety of topics.
Retail Analytics
Brian Ross
In This Week's Viewpoints
David Orgel:
Why Ethnic Retailing Surges Despite Tough Times
Mark Hamstra:
Economy Creates Opportunity for Store Brands











