CHANDLER, Ariz. - Bashas’ here, operator of more than 120 stores throughout Arizona, will employ a price optimization system from KSS Retail, Cincinnati, to model, measure and implement pricing strategies for its Bashas’ and Food City banners. “Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ vice president of sales and marketing, in a statement. “Working with KSS Retail will give us the ability to better understand our customers and ...

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