CHANDLER, Ariz. - Bashas’ here, operator of more than 120 stores throughout Arizona, will employ a price optimization system from KSS Retail, Cincinnati, to model, measure and implement pricing strategies for its Bashas’ and Food City banners.
“Our goal is to provide our customers with a superior shopping experience,” said Robert Ortiz, Bashas’ vice president of sales and marketing, in a statement. “Working with KSS Retail will give us the ability to better understand our customers and what’s most important to them.”
