Online Cooking Videos Gain Momentum

Jul 31, 2008 6:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

WEST DES MOINES, Iowa — An increasing number of retailers are using online cooking videos to draw shoppers to their stores. Hy-Vee here has teamed with renowned chef Gary Puetz for online cooking advice and recipes. “Watch the instructional video, print the recipe and add the ingredients to your shopping list,” Hy-Vee says on its website. This week’s recipes include risotto Milanese and Thai chicken and shrimp stir-fry. Abingdon, Va.-based Food City has put recipes like spaghetti squash alfredo into videos on its website. All videos are from “Tasteful Creations,” a live cooking school held each Monday night at the retailer’s Food City Crown Point in Kingsport, Tenn. Rochester, N.Y.-based Wegmans Food Markets also has a full slate of summer videos posted on its website. Recent recipes include cedar-plank salmon with brown sugar and cracked pepper blend, and braised barbecue pork spareribs.

Read More of Today's Headlines

Want to use this article? Click here for options!
© 2009 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.


Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Most Viewed News

Read More News

SN Videos

Food vs. Fuel Debate

From Farm Industry News, another Penton Media publication.

View All

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
Profiles & Rankings
SN Awards
SN Data
White Papers/Studies
Webinars
2009 Trade Show Calendar
Social Media
Refresh: A Whole
Health blog
Total Access Blog:
Fancy Food Show 2009
Photo Galleries
RSS


Related Penton Sites



Baking Management magazine present Baking Product Trends. Trends in baked products reveal consumers interest in more healthful products, and yet indulgence still plays a key role.

Subscribe to SN

Latest Cover

IRI Times & Trends

"The Value/Premium Dichotomy: Growth at Both Ends of the Spectrum"
The latest Information Resources Inc. report explores the power of value and premium CPG products to drive growth at both ends of the spectrum in recessionary economic conditions.

SN Free Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

July
24-26
Foodservice Conference and Exposition
Produce Marketing Association
Monterey, Calif.
302.738.7100

July
28-29
Joint Industry Unsaleables Management Conference
Grocery Manufacturers Association
JW Marriott, Las Vegas
202.639.5900

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

More Premium Content

Meat in the Middle

Meat in the Middle

Summer is finally here, and retailers are hoping that the warming weather might help take some of the chill out of the economy.

Getting Saucy

Getting Saucy

After tasting three variations of barbecue sauce fashioned after best-selling brand Montgomery Inn, Dorothy Lane Market's testers...

Lighting the Case

Lighting the Case

Refrigerated and freezer cases account for nearly half of a supermarket's annual electricity costs, according to the Lighting Research Center (LRC)...

Switch Hitters

Switch Hitters

After a relatively quiet period in the Rx-to-OTC arena, supermarkets can prepare for the next new wave of drugs to go over the counter in the near future.

Subscribe to Premium Content Today!

Subscribe to Premium Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to Premium Content