Online Cooking Videos Gain Momentum

Jul 31, 2008 6:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

WEST DES MOINES, Iowa — An increasing number of retailers are using online cooking videos to draw shoppers to their stores. Hy-Vee here has teamed with renowned chef Gary Puetz for online cooking advice and recipes. “Watch the instructional video, print the recipe and add the ingredients to your shopping list,” Hy-Vee says on its website. This week’s recipes include risotto Milanese and Thai chicken and shrimp stir-fry. Abingdon, Va.-based Food City has put recipes like spaghetti squash alfredo into videos on its website. All videos are from “Tasteful Creations,” a live cooking school held each Monday night at the retailer’s Food City Crown Point in Kingsport, Tenn. Rochester, N.Y.-based Wegmans Food Markets also has a full slate of summer videos posted on its website. Recent recipes include cedar-plank salmon with brown sugar and cracked pepper blend, and braised barbecue pork spareribs.

Read More of Today's Headlines

Want to use this article? Click here for options!
© 2010 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.

 

 


Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Most Viewed News

Read More News

SN Videos

Food Safety Challenges and Solutions

Supervalu’s Dr. John Hanlin addresses food safety issues in local sourcing, sanitation and cold chain.

Insights From SN’s Marketer of the Year

Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.

Misconceptions About Hispanic Shoppers

Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

View All




Related Penton Sites



Plan a food industry meeting with MeetingsNet.

Subscribe to SN

Latest Cover

IRI Times & Trends

2009 CPG Year in Review: A Market Redefined by Personalized Shopping. IRI's Times & Trends highlights new developments and critical events across all major CPG categories and channels, providing powerful benchmarking data to help guide your strategic decisions. The February 2010 issue of Times & Trends explores economic, channel, department and category performance over the past year.

View All IRI Reports

Upcoming Events

March 22-24, 2010
2010 IRI Reinventing CPG and Retail Summit
Information Resources Inc.
JW Marriott San Antonio Hill Country
312.726.1221

March 25-27, 2010
Global Pet Expo
American Pet Products Association and Pet Industry Distributors Association
Orange County Convention Center
Orlando, Fla.
203.532.0000 or 443.640.1060
pida@ksgroup.org

View All Upcoming Events

Subscribe to SN

More Premium Content

newsletter image

SN Free Daily Update

The food trade’s leading daily news service. Register Here

Home Use

Home Use

Value, convenience and product uniqueness are familiar criteria for supermarket buyers scanning the exhibit floor for new products...

Ready to Go

Ready to Go

Twice-a-week fish fries and roasted, three-legged chickens get some of the credit for keeping prepared-food sales up at Dash's Market in Buffalo, N.Y.

In the Soup

In the Soup

As a shopper enters the condensed soup segment of a grocery store, her internal clock begins to tick.

Subscribe to Premium Content Today!

Subscribe to Premium Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to Premium Content