Online Cooking Videos Gain Momentum
Jul 31, 2008 6:00 AM
WEST DES MOINES, Iowa — An increasing number of retailers are using online cooking videos to draw shoppers to their stores. Hy-Vee here has teamed with renowned chef Gary Puetz for online cooking advice and recipes. “Watch the instructional video, print the recipe and add the ingredients to your shopping list,” Hy-Vee says on its website. This week’s recipes include risotto Milanese and Thai chicken and shrimp stir-fry. Abingdon, Va.-based Food City has put recipes like spaghetti squash alfredo into videos on its website. All videos are from “Tasteful Creations,” a live cooking school held each Monday night at the retailer’s Food City Crown Point in Kingsport, Tenn. Rochester, N.Y.-based Wegmans Food Markets also has a full slate of summer videos posted on its website. Recent recipes include cedar-plank salmon with brown sugar and cracked pepper blend, and braised barbecue pork spareribs.
Read More of Today's Headlines
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
advertisement
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.




ShareThis

David Orgel: 







