Sun Protection Coppertone Hat Line Available in Spring
Nov 23, 2009 6:00 AM
ShareThis
KENILWORTH, N.J. — Retailers will have an opportunity to sell a new line of headgear for sun protection under the Coppertone brand, available in spring 2010.
This month Schering-Plough HealthCare Products here signed a licensing agreement with IV Gear division of InnoVision, a multi-national headwear manufacturer, Markham, Ontario, to produce 23 styles of sun protective headwear for adults and children. The range will include bucket hats, cadet hats, womens and girls floppies and ballcaps with a suggested retail from $9.99 to $24.99.
The children’s line will feature the Coppertone brand logo of the little girl and dog.
Hats will be made with an exclusive UPF 50+ fabric, lab tested according to ASTM standards. The fabric carries the Seal of Recommendation from the Skin Cancer Foundation.
Read More of Today's Headlines
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
An expert on online groceries answers your questions.
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
David Orgel: 
Phil Lempert: WH Refresh Blog
Bob Vosburgh:advertisement
Most Viewed News
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.
