DALLAS — 7-Eleven here and four other retailers are participating in a study of the shopping process in convenience stores.

The VideoMining Corp. research is also being conducted in cooperation with AM/PM, Circle K, Sheetz and Cumberland Farms. The goal is to help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers.

Called C-Store Shopper Insights, the syndicated program will rely on VideoMining’s in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets.

Besides offering an extensive list of “deep dive” syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis in cooperation with the participating retailers.

“We are delighted to partner with some of most innovate convenience retailers and manufacturers,” said David Haubert, who recently left Safeway to become vice president of business development at VideoMining, provider of in-store intelligence for retailers and consumer product manufacturers.

“The c-store channel offers strong opportunities for growth for consumer product manufacturers,” added Rajeev Sharma, founder and chief executive officer, VideoMining. “This program has been designed to help realize this growth potential by improving the connection with convenience shoppers through a deeper understanding of their needs.”

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