Promotions Boost Q2 Sales at Dollar Tree
Aug 28, 2008 6:00 AM
CHESAPEAKE, Va. — Aggressive courting of bargain-focused shoppers drove strong quarterly sales for discounter Dollar Tree here. The discounter on Wednesday reported net income of $37.6 million, or 42 cents per share, on sales of $1.1 billion for the quarter, which ended Aug. 2. Earnings improved by 27.3% over the same period a year ago, while sales were up by 12.5% and comps increased by 6.5%. Bob Sasser, president and chief executive officer, said Dollar Tree “saw an opportunity” to gain sales and new customer trials and authorized a successful “stretch your dollar” promotion around food and consumables. The financial results came in slightly above analyst expectations for the quarter, but officials took a cautious stance for the remainder of the year, with a forecast for annual earnings lower than analyst expectations.
Read More of Today's Headlines
Want to use this article? Click here for options!
© 2010 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Tony Luciano
View All Smart Snacking Questions
Laura Barry
View All Shopper Insight Questions
Dr. Matilda Freund
View All Food Safety Questions

In This Week's Viewpoints
David Orgel:
Why Follow the Leader Isn't Best Pricing Game
Michael Garry:
The Time Has Come to Eradicate Food Deserts
advertisement
Most Viewed News
SN Videos
Food Safety Challenges and Solutions
Supervalu’s Dr. John Hanlin addresses food safety issues in local sourcing, sanitation and cold chain.
Insights From SN’s Marketer of the Year
Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.
Misconceptions About Hispanic Shoppers
Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.



















