LONDON — International marketing consultancy Dunnhumby here, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail, Florham Park, N.J. Terms were not disclosed.

KSS Retail, whose food retailing clients include Kroger, Raley's, Associated Food Stores, Brookshire Brothers and Balls Food Stores, provides software that generates optimized prices and forecasts the effects of future pricing and promotional decisions for retailers in the grocery, drug, convenience, online and general retail segments.

KSS Retail will operate as an independent business unit of Dunnhumby and maintain its existing management structure. Over time, KSS Retail will bring elements of Dunnhumby to the marketplace.

“AMR sees this acquisition as market disrupting and will likely cause many software providers angst as they assess the potential strength this transaction represents,” said Kevin Sterneckert, research director at AMR Research, Boston.

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