Food Lion Links Text Message Savings to MVP Cards
Jan 13, 2010 10:32 AM
SALISBURY, N.C. — Food Lion's MVP cardholders can load Super Bowl savings directly to their card by texting BIGGAME to 467467.
Shoppers who text the retailer are asked for their loyalty card number so that the offers can be linked to their account.
From Jan. 27 to Feb. 3, shoppers can obtain a free bottle of Canada Dry or 7-Up, 2-liter; $1 off Tyson's Any'tizers; $1 off DiGiorno Pizza, 12-inch; and 40 cents off Pringles, when they use their MVP card. There is a five-item limit on the Pringles offer and each of the other offers can be redeemed only once.
Last month, Food Lion shoppers could enter to win a free holiday dinner by texting HOLIDAY to 467467.
Read More of Today's Headlines
Read More of Today's Headlines
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Rick Brindle
View All Online Grocery Questions
Diane Tielbur
View All Occasion Based Marketing Questions
Viewpoints
advertisement
SN Editorial Videos
The Lempert Report
Marketing analysis, issues and trends from supermarket industry analyst Phil Lempert.
The Role of Technology at Save Mart Supermarkets
Aashish Chandra, senior director of IT Save Mart, talks about his company's approach to technology.
SN Sponsored Videos
Pan-Oston Mobile Innovation Centers Tour
The Supermarket Guru shows the front-end technology you can experience during the tour.




ShareThis

David Orgel: 







