Sales of Greek-style yogurts have been picking up lately, according to two retailers that SN spoke with recently.

“Greek style and probiotics are the big things now. We sell a lot of Greek-style yogurt, both full fat and light,” said Bryan Jackson, dairy manager at Ralph's Thriftway, Olympia, Wash. Jackson said that total yogurt sales have risen 10% during the past two years at Ralph’s Thriftway.

Other retailers, too, said that Greek-style yogurt is a star right now.

The two major yogurt brands, Yoplait and Dannon, recently launched Greek-style lines, which feature a thicker, creamier texture than regular yogurt. “Greek [style] yogurt is definitely the hot button this year,” said Britt Lindemann, a Kowalski's Markets store manager, who oversees the chain's dairy buying.

Chicago-based research consultancy Mintel has predicted sales of refrigerated yogurt will grow 28% through 2014.

For more on the yogurt category, read Culture of Growth in SN’s Feb. 1 issue.

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