CHAPEL HILL, N.C. — A recent survey conducted by Pulse Health & Wellness Initiatives confirms food manufacturers are not meeting the needs of health care professionals in communicating the health benefits of their brands. The Pulse survey asked 896 professionals in its HealthCare Professional Network to rate their perceptions of how well products and brands meet the health and wellness needs of their patients. Sixty percent of the health care professionals surveyed said that food companies do not currently provide adequate information about their products for consumers to make healthy purchase decisions. “As consumers take a more active role in managing their own health and wellness, they are increasingly turning to health care professionals for guidance, including specific brand recommendations,” said Linda Leikin, Pulse Health & Wellness Initiatives co-founder and chief executive officer. “Manufacturers need to educate health care professionals about the health benefits of their brands just as much as they need to educate consumers.”

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