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Shifting away from a points-based loyalty program to digital coupons has enabled SpartanNash to engage more shoppers, Linh Peters, VP of marketing, said at the Shopper Marketing Conference & Expo in Minneapolis....More
An in-line gondola display for the Disney “Infinity” video game earned the “Best of the Times” top honor at the Design of the Times award ceremony at the Shopper Marketing Conference & Expo Wednesday....More
Target’s partnership with Joy Cho exemplifies the retailer’s mission to provide shoppers with inspiration, confidence, ease and belonging, said Rick Gomez, the retailer’s SVP of brand and category marketing....More
To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends....More