INDIANAPOLIS — Marsh Supermarkets said it has launched Marsh Diabetes Care Program, which includes access to more than half a dozen free diabetes medicines, available with prescription through a Marsh pharmacy, as well as comprehensive nutrition and wellness support with a registered dietitian.
As of Nov. 1, Marsh pharmacies is offering seven oral diabetes medicines, as well as lancets for testing blood sugar, at no cost to customers. A prescription for the medicines and lancets is required. In addition, the new program will provide diabetes patients with a free diabetes monitoring kit, free training on how to use and read a diabetes meter, a quarterly newsletter that includes recipes and tips for managing diabetes, and both in-store and online access to a Marsh pharmacist. Marsh shoppers already have online access to a full-time registered dietitian at AskMarshDietitian@marsh.net.
"Marsh already offers one of the most comprehensive supermarket nutrition programs in the country. Now, with our new diabetes care program, Marsh is providing our customers who have diabetes with valuable pharmacy savings and support — complemented with sound nutrition and wellness counseling," said Joe Kelley, chairman, CEO and president of Marsh Supermarkets, in a press statement.
Marsh plans to expand the program in early 2012 to include in-store and virtual online tours that help diabetes customers develop smart shopping strategies, including how to read labels and what to look for when purchasing fruits and vegetables, grains, meats, dairy products, and other food items.
Marsh also will provide diabetes customers with special promotional offerings and discounts to encourage healthy food choices and help defray the cost of diabetes supplies.