QUINCY, Mass. — Stop & Shop and Giant of Landover, Md., are unveiling new logos today, part of an effort to highlight broad changes being made in the stores. The logos — resembling multicolored slices of fruit, with purple lettering — are identical for the two chains, which operate jointly under the ownership of Amsterdam-based Ahold. “The new logo is the symbol that says there are exciting new changes being rolled out to your local Stop & Shop or your local Giant,” said Faith Weiner, a spokeswoman for the chains. As previously reported, the changes include more prepared-foods offerings — including new rotisserie chicken and about 100 other items — as well as several customer-facing technologies. The new logo will first appear on the outside of a Giant store in Bethesda, Md., tomorrow, and will subsequently be rolled out throughout the chains’ 570-store network.

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