> Olympic Highlights to Air in PRN Checkout Lanes

Olympic Highlights to Air in PRN Checkout Lanes

Jul 31, 2008 6:00 AM

SAN FRANCISCO — Thomson’s Premier Retail Networks (PRN) here has been selected as the exclusive provider of NBC’s Olympics highlights to retail shoppers during the 2008 Beijing Olympic Games. Beginning Aug. 9, highlights of the previous day’s events and information about NBC’s programming schedule that night will be broadcast daily on PRN’s Checkout TV network, available in checkout lanes at approximately 2,000 stores. In addition, high-definition footage of individual events will play on HDTV screens in more than 5,000 home electronics departments. PRN’s retail network includes Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market and Wal-Mart Stores.

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