Price Chopper Adds Interactive Recipes to Website
Feb 4, 2009 6:00 AM
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SCHENECTADY, N.Y. — Price Chopper here has added several features to its website, including recipe ingredients that interact directly with the online circular and allow consumers to see ingredients that are on sale.
Working with Webstop, Tarpon Springs, Fla., Price Chopper is offering hundreds of exclusive recipes on its website (www.pricechopper.com); the recipes can be added to personalized shopping lists, emailed to friends, or added to a personalized cookbook.
The website also offers the “Feed Your Family for Less” recipe collection that can help shoppers prepare weekly meals for less than $5 per serving. The online circular allows shoppers to browse and search, change font sizes, add products to shopping lists, and click directly to a recipe that uses sale items.
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