SPRINGFIELD, Mo. — RPCS, which operates 45 supermarkets under several banners, is offering a product location service from Aisle411, St. Louis, at a Price Cutter store here.

Shoppers can access Aisle411’s voice-recognition service via any mobile phone by calling 1-877-AISLE411 toll free, stating their location and store, and asking for the location of an item; they receive the location of the item via voice and by text within seconds.

In addition, Aisle411 offer coupons and other offers via text message that can be used immediately in the store where they are shopping. There is no software to download and the service is free to consumers, although standard phone charges from mobile service providers may apply.

“Something like 16% of American shoppers leave the store without items on their list, simply because they could not locate that product on store shelves,” said Matt McDowell, store director for Price Cutter, in a statement. “Aisle411 helps our customers navigate our stores more easily and quickly.”

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