Shoppers Can Play Game While in Line at PRN Stores
Jul 23, 2008 6:00 AM
SAN FRANCISCO — Premier Retail Networks (PRN) here and Game Show Network (GSN) yesterday announced a programming deal to present content on PRN’s Checkout TV network to shoppers in supermarkets nationwide. The content, called Catch 21 In Line” combines elements of GSN’s new game show “Catch 21” customized for supermarket shoppers with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points. The campaign runs through Aug. 3 in 1,004 supermarkets that offer Checkout TV. The Checkout TV Network is aired at such outlets as ACME, Albertsons, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw’s, ShopRite, Star Market and Wal-Mart Stores.
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