Shoppers Can Play Game While in Line at PRN Stores

Jul 23, 2008 6:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

SAN FRANCISCO — Premier Retail Networks (PRN) here and Game Show Network (GSN) yesterday announced a programming deal to present content on PRN’s Checkout TV network to shoppers in supermarkets nationwide. The content, called Catch 21 In Line” combines elements of GSN’s new game show “Catch 21” customized for supermarket shoppers with a GSN campaign promo designed to get shoppers to tune in to the show. As shoppers wait in line, they are invited by a message from host Alfonso Ribeiro to play the game by answering trivia questions worth a total of 21 points. The campaign runs through Aug. 3 in 1,004 supermarkets that offer Checkout TV. The Checkout TV Network is aired at such outlets as ACME, Albertsons, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw’s, ShopRite, Star Market and Wal-Mart Stores.

Read More of Today's Headlines

Want to use this article? Click here for options!
© 2009 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.


Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Most Viewed News

Read More News

SN Videos

Food vs. Fuel Debate

From Farm Industry News, another Penton Media publication.

View All

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
Profiles & Rankings
SN Awards
SN Data
White Papers/Studies
Webinars
2009 Trade Show Calendar
Social Media
Refresh: A Whole
Health blog
Total Access Blog:
Fancy Food Show 2009
Photo Galleries
RSS


Related Penton Sites



Baking Management magazine present Baking Product Trends. Trends in baked products reveal consumers interest in more healthful products, and yet indulgence still plays a key role.

Subscribe to SN

Latest Cover

IRI Times & Trends

"Price, Promotion & Merchandising: The Reinvention of CPG Marketing"
The July 2009 issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to adapt to a new world in shopping behavior.

SN Free Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

July
24-26
Foodservice Conference and Exposition
Produce Marketing Association
Monterey, Calif.
302.738.7100

July
28-29
Joint Industry Unsaleables Management Conference
Grocery Manufacturers Association
JW Marriott, Las Vegas
202.639.5900

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

More Premium Content

BTS Challenge

BTS Challenge

With the pain of recession weighing heavily on consumers' pocketbooks this back-to-school season, supermarkets will need to concentrate on stocking...

The Whole Package

The Whole Package

When it comes to packaging, striking a balance between pleasing customers and keeping costs down is a major challenge, especially in this economy, retailers said.

A Fish Out of Water

A Fish Out of Water

Waldbaum's is hooked on a new way of catching frozen seafood sales.

Meat in the Middle

Meat in the Middle

Summer is finally here, and retailers are hoping that the warming weather might help take some of the chill out of the economy.

Subscribe to Premium Content Today!

Subscribe to Premium Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to Premium Content