Publix Website Drives Card Purchasers to Stores
Nov 20, 2009 6:00 AM
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LAKELAND, Fla. — Publix Super Markets here has designed a new online gift card center page on its website to drive traffic into its stores. The page displays all cards available.
Visitors to the site can shop online by recipient (children, couples, him, her, teens); by occasion (birthday, holidays, new baby, thank you/appreciation, weddings); or by fourteen different categories.
The page copy reads: "Welcome to the Publix Gift Card Center, where you'll find a variety of gift cards perfect for anyone you're shopping for. View cards from over 70 retailers anytime, 24/7, and pick your favorites before you pick them up in-store (you can even buy Publix gift cards online). Now that's worth celebrating!"
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