SANTA BARBARA, Calif. — The California Grocers Association, Sacramento, is joining forces with the city of Santa Barbara and local environmental groups to educate consumers on the advantages of using reusable grocery bags.

The city’s Environmental Services Division rolled out the program, “Where’s Your Bag,” on Aug. 28 at a kick-off event here. The program aims to increase consumer use of reusable shopping bags through a coordinated effort to educate grocery store staff, customers and the general public that includes staff training, advertising, signage, special events and media releases.

The city will distribute to retailers signage to remind shoppers to bring their reusable bags when shopping. Signage includes parking lot signs, window decals for customers’ cars, in-store placards and buttons for grocery employees.

“CGA and its membership are excited to partner with the city on this important educational program,” said CGA President Ronald Fong, in a statement. “Our industry has strongly supported consumer education as a key to changing customer behavior away from traditional carryout bags

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