KANSAS CITY, Kan. — Ball’s Food Stores will launch a new customized website powered by MyWebGrocer. Features of the electronic offering will include an advertising program comprised of interactive circulars, online shopping lists and an integrated recipe database. “We are looking forward to the launch of our customized online channel,” said Barb Ramsour, information technology director for Ball’s, in a statement. “MyWebGrocer’s integrated services will help us retain and acquire new customers. Since they have such a successful track record in the online grocery business, we know we have made the right choice.”

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