PLEASANTON, Calif. — Safeway’s Tom Thumb and Randalls banners have been added to the Cellfire network, joining the Kroger family of stores in offering coupons via mobile phones.

Once users create an account with their loyalty card, they can view coupons via a PC or mobile phone. Once offers are chosen, they are automatically downloaded to the shopper’s loyalty card.

At present, Randalls and Tom Thumb are offering 21 coupons from such manufacturers as General Mills, Unilever and Kimberly-Clark. Offers range from 35 cents off Betty Crocker Suddenly Salad to 75 cents off Banana Nut Cheerios.

The coupons are redeemed at checkout when the loyalty card is swiped.

The Kroger Co., Cincinnati, last year became the first food retailer to offer mobile coupons through Cellfire, San Jose, Calif.

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