Safeway Cooks Up Grill Sweepstakes
May 27, 2008 6:00 AM
PLEASANTON, Calif. — “Get Out & Grill” is the name of a private-label-themed contest at Safeway. Shoppers who buy two packages of Rancher’s Reserve beef in a single transaction through June 10 are automatically entered into a sweepstakes to win a grand prize of a backyard entertainment center, complete with outdoor kitchen that includes a refrigerator and pizza oven; and a movie theatre that includes a screen and projector. Other prizes include a Weber grill with a Rancher’s reserve grill cover, along with an outdoor movie screen and projector. The contest is part of a larger “Get Out & Grill” promotion that includes weekly grilling menu ideas online and in in-store recipe booklets.
Read More of Today's Headlines
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
Retail Analytics
Brian Ross
In This Week's Viewpoints
David Orgel:
Answering the Big Question: What Will 2009 Bring?
Mark Hamstra:
Time for Supermarkets to Showcase Nutrition













