PLEASANTON, Calif. — Safeway is helping to clean parts of the U.S. with a new marketing initiative surrounding its Bright Green private-label natural household cleaning line.

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The "Bright Green Clean Team" tour has already stopped in Washington, Philadelphia, Seattle and Portland, Ore.; and is headed for San Francisco, Chicago and Los Angeles.

"Right now our team is traveling through select cities and arming themselves with our Bright Green household cleaning products to fight grime the earthy-friendly way," according to the Safeway blog.

Volunteers from community-based organizations and charities can assist the team. Those who do will get free samples of Bright Green cleaning products. Local residents in each city can also register to win a Bright Green clean-up day for their school.

"So if you see a sea of green and blue-clad volunteers scrubbing away, be sure to stop by and learn a little more about Bright Green," states Safeway in its blog.