Sedano’s Launches New Advertising Campaign
Aug 7, 2008 6:00 AM
MIAMI — New television and radio commercials starring shoppers of Sedano’s Supermarkets here launched on Wednesday, helping kick off a new branding effort for the Hispanic supermarket chain. The campaign, created and developed by República, Sedano’s new agency, feature customers sharing their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket. “The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding customer base,” Javier Herrán, Seddano’s director of marketing, said in a statement. Sedano’s operates 30 locations in South Florida.
Read More of Today's Headlines
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
Retail Analytics
Brian Ross
In This Week's Viewpoints
David Orgel:
Answering the Big Question: What Will 2009 Bring?
Mark Hamstra:
Time for Supermarkets to Showcase Nutrition













