ShopRite Creates Videos for Store Brands

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KEASBEY, N.J. — ShopRite has introduced YouTube video recipes featuring its private labels. A new step-by-step video will be featured every month.

This month's recipe — "Green Onion Feta Stuffed Chicken Breast" — calls for ShopRite-brand cream cheese, breadcrumbs, dried oregano and other store-brand ingredients. (See the video below.)

In related news, a new section of shoprite.com features information on private-label organic, imported and ShopRite-brand products. Another area is devoted to digital coupons for new private-label products, including ShopRite-brand double-filled chocolate crème cookies.

Penton Media Food Group and Related Sites

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