Connecting with consumers through social media, grassroots efforts and extensive research helped propel the entry of Sprouts Farmers Market into Atlanta, company officials told investors. “What you saw in Atlanta was just a really hard push upfront through social media and grassroots to get our brand in there,” Doug Sanders, president and CEO, said. “The level of consumer anticipation around these openings was far more than we had ever experienced in a new market, as ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.