Connecting with consumers through social media, grassroots efforts and extensive research helped propel the entry of Sprouts Farmers Market into Atlanta, company officials told investors. “What you saw in Atlanta was just a really hard push upfront through social media and grassroots to get our brand in there,” Doug Sanders, president and CEO, said. “The level of consumer anticipation around these openings was far more than we had ever experienced in a new market, as ...

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