CAMP HILL, Pa. — Rite Aid shoppers can access exclusive coupons at www.riteaid.com, but not before viewing promotional videos linked to participating products.

The offers are part of the drug chain's Video Values program powered by Ad Perk.

Over 80 coupons including a $1 off Hershey’s Bliss, 50 cents off Hellman’s Real Mayonnaise and $1 off paper towels sold under Rite Aid's new Simplify line are the rewards for viewing commercials for these items. Videos range in length from 15 to 90 seconds.

Shoppers must sign up to participate and log in on subsequent visits. In addition to gaining access to printable coupons, members earn a video credit for each video viewed.

As part of a bonus offer, members who acquire 20 video credits during July can access a $5-off coupon redeemable with purchases of $20 or more.