Wegmans Doubles Craft Beer Selection

Aug 20, 2009 6:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

ROCHESTER, N.Y. — Wegmans Food Markets here has nearly doubled its beer selection in the last year or so from about 450 brews to 800, according to the retailer. Many of the new additions have been craft beers representing a range of colors, flavors, aromas and even drinking occasions.

"Absolutely there are beers that complement a sweet finish to a meal," said Mark Spagnola, who oversaw the beer expansion for Wegmans, in a statement.

Take for instance Brooklyn Chocolate Stout—"an imperial stout the color of dark chocolate with a caramelized honey sweetness and hints of bitter chocolate and espresso coffee that make it a perfect partner for ice cream or cake," according to Wegmans. Lindeman's Framboise, a rose-colored Belgian beer with a raspberry aroma, can also be enjoyed with dessert. It complements frozen treats like sorbet, noted the retailer. Pairings suggestions like these are helping uncover some of the mystery surrounding obscure, specialty brews.

"We're making a real effort to help customers with an interest in craft beers learn more about them," said Spagnola. "We've organized our product assortment by geography – East Coast, West Coast, Mid-Atlantic, Europe, the UK, Ireland, Belgian, and so on. We've supported that by adding educational shelf signage, we've published beer and food pairing brochures, and we offer occasional tastings to customers."

Read More of Today's Headlines

Want to use this article? Click here for options!
© 2010 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.


Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Most Viewed News

Read More News

SN Videos

Insights From SN’s Marketer of the Year

Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.

Misconceptions About Hispanic Shoppers

Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

Recession still impacting beef

From Delta Farm Press, another Penton Media publication.

View All


Related Penton Sites



Plan a food industry meeting with MeetingsNet.

Subscribe to SN

Latest Cover

IRI Times & Trends

Price, Promotion & Merchandising: CPG retailers and manufacturers are locked in a dance that seeks to bring much sought-after price relief to consumers without jeopardizing thread-bare margins. In the January 2010 issue of Times & Trends, IRI looks at "Balancing the Call Between Value and Price Relief."

View All IRI Reports

Upcoming Events

Feb. 27-March 3, 2010
AFFI Frozen Food Convention
American Frozen Food Institute
Manchester Grand Hyatt
San Diego
703.821.1350

Feb. 28-March 5, 2010
Today's Managers, Tomorrow's Leaders 2010
Food Industry Leadership Center at Portland State University
and Food Marketing Institute

Skamania Lodge
Stevenson, Wash.
503.725.8181 or 202.452.8444

View All Upcoming Events

More Premium Content

Olive and Well

Olive and Well

Olive bars are by no means new to supermarkets. During the past decade, many retailers installed olive and antipasto bars...

Self-Contained

Self-Contained

It's no secret that consumers have turned to brown-bag lunches and meals prepared at home to help cope financially.

Smart Cards

Smart Cards

Greeting cards signify a celebration, but for supermarkets the celebration has died down a bit.

Culture of Growth

Culture of Growth

Like many products, yogurt faced slowing sales during the recession.

Subscribe to Premium Content Today!

Subscribe to Premium Content Today!

Corporate Finance

Read in-depth coverage of quarterly reports.

Marketing Trends

New promotions, new pricing, new products.

Subscribe to Premium Content