LAS VEGAS – Wegmans Food Markets is implementing a “collaborative ordering project” in partnership with Coca-Cola that gives the beverage giant better visibility into Wegmans’ sales data to improve direct-store-delivery operations, according to a presentation at the Food Marketing Institute Show here yesterday. Marianne Timmons, vice president of supply chain and global business to business, Wegmans, said the implementation of the project will wrap up at the end of this month, after which the chain will share the results with the industry. The new system is part of a broader industry initiative involving several retailers and suppliers called “New Ways of Working Together” that seeks to create standards for vendor-retailer collaboration. Timmons and other presenters yesterday outlined a framework for implementing the “New Ways” platform, which evolved from a previous project called the “Next Generation Sales Call” and is centered on leveraging standards for both product data and for the various measurements used to gauge supplier-retailer relationships.

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