Whole Food Online Recipes Available to iPhones
Jun 19, 2009 6:00 AM
AUSTIN, Texas — Whole Foods Market here yesterday announced it will provide its entire selection of over 2,000 online recipes as a free App (application) to iPhone and iPod touch users.
Searchable by ingredient, special diets, and other elements like "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and emailed from within the App itself.
The App also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
"We're delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health," said Bill Tolany, global coordinator of integrated media for Whole Foods Market. "We're particularly excited about the On Hand feature as a way to answer the ever so popular 'What's for dinner?' question."
Built with the new iPhone OS 3.0 software, the App also comes with a store locator, where customers use a ZIP code search or the iPhone's built-in location finder to view maps and identify the nearest Whole Foods Market. Each store page contains operating hours, phone and address, and links to maps, directions, and store specials.
Read More of Today's Headlines
Want to use this article? Click here for options!
© 2010 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
In This Week's Viewpoints
David Orgel:
How Zaucha’s NGA Defied Odds for Independents
Julie Gallagher:
Food Lion Gets It Right With Mobile Marketing Club
advertisement
Most Viewed News
SN Videos
Insights From SN’s Marketer of the Year
Jon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.
Misconceptions About Hispanic Shoppers
Sidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers.

















