Viewpoints http://supermarketnews.com/blog/2468/feed In their Viewpoints columns, SN editors and guest columnists give their perspectives on current industry issues. en Supermarkét Go: The future of shopping? http://supermarketnews.com/blog/supermark-t-go-future-shopping-1 <div class="node-body blog-body">Supermarkets can bring a game-like environment in-store to create an opportunity for shoppers to engage with the brand while also saving money, which ultimately helps to build brand loyalty. </div> <p><a href="http://supermarketnews.com/blog/supermark-t-go-future-shopping-1" target="_blank">read more</a></p> http://supermarketnews.com/blog/supermark-t-go-future-shopping-1#comments The New Consumer Marketing Viewpoints Fri, 22 Jul 2016 17:51:00 +0000 548681 at http://supermarketnews.com Retailers battling Amazon need multi-front strategy http://supermarketnews.com/blog/retailers-battling-amazon-need-multi-front-strategy <div class="node-body blog-body">As online shopping gradually becomes a bigger piece of the pie, and supermarkets and other food retailers hone their models, Amazon remains the 800-pound gorilla. </div> <p><a href="http://supermarketnews.com/blog/retailers-battling-amazon-need-multi-front-strategy" target="_blank">read more</a></p> http://supermarketnews.com/blog/retailers-battling-amazon-need-multi-front-strategy#comments News Online Retail Amazon.com Viewpoints Wed, 06 Jul 2016 18:53:00 +0000 547711 at http://supermarketnews.com The grocer's guide to stocking and selling socially minded products http://supermarketnews.com/blog/grocers-guide-stocking-and-selling-socially-minded-products <div class="node-body blog-body">Consumers respond particularly well to products that tell a socially conscious story. The lesson? Find products for your shelves that show social passion. Here’s how to do it.</div> <p><a href="http://supermarketnews.com/blog/grocers-guide-stocking-and-selling-socially-minded-products" target="_blank">read more</a></p> http://supermarketnews.com/blog/grocers-guide-stocking-and-selling-socially-minded-products#comments News Marketing Sustainability Viewpoints Tue, 28 Jun 2016 19:37:00 +0000 547261 at http://supermarketnews.com Why Millennials are ready for less digital http://supermarketnews.com/blog/why-millennials-are-ready-less-digital <div class="node-body blog-body">If someone told you that young people in their 20s and early 30s prefer to spend less time on digital devices and platforms, would you believe it? </div> <p><a href="http://supermarketnews.com/blog/why-millennials-are-ready-less-digital" target="_blank">read more</a></p> http://supermarketnews.com/blog/why-millennials-are-ready-less-digital#comments News The New Consumer Registration Viewpoints Thu, 02 Jun 2016 10:00:00 +0000 545621 at http://supermarketnews.com European push to ban generic food names goes too far http://supermarketnews.com/blog/european-push-ban-generic-food-names-goes-too-far <div class="node-body blog-body">Imagine if U.S. supermarkets could no longer sell parmesan cheese as “parmesan” and feta as “feta.” Instead, they were forced to label these products “hard-grating cheese” and “brined white cheese.” </div> <p><a href="http://supermarketnews.com/blog/european-push-ban-generic-food-names-goes-too-far" target="_blank">read more</a></p> http://supermarketnews.com/blog/european-push-ban-generic-food-names-goes-too-far#comments News Marketing Deli Viewpoints Fri, 13 May 2016 15:17:00 +0000 544431 at http://supermarketnews.com Economic development in a microcosm: A small town's pursuit of a grocer http://supermarketnews.com/blog/economic-development-microcosm-small-towns-pursuit-grocer <div class="node-body blog-body"><p>Small Town America is always a special place, whether it&rsquo;s in the heartland or in my incredible hometown &ndash; just 30 miles away from the nation&rsquo;s capital. As the &ldquo;Mayor&rdquo; (technically, Town Commission President) of Poolesville, Maryland, I can tell you there&rsquo;s nothing like being part of a community where you know people by name, your neighbors have your back, and you value and support the businesses that make up the fabric of your town.</p></div> <p><a href="http://supermarketnews.com/blog/economic-development-microcosm-small-towns-pursuit-grocer" target="_blank">read more</a></p> http://supermarketnews.com/blog/economic-development-microcosm-small-towns-pursuit-grocer#comments News Viewpoints Fri, 06 May 2016 16:10:00 +0000 543941 at http://supermarketnews.com What’s ahead for fresh foods growth at retail http://supermarketnews.com/blog/what-s-ahead-fresh-foods-growth-retail <div class="node-body blog-body">Fresh foods is one of the brightest stories in food retailing today, and somehow it continues to get better. </div> <p><a href="http://supermarketnews.com/blog/what-s-ahead-fresh-foods-growth-retail" target="_blank">read more</a></p> http://supermarketnews.com/blog/what-s-ahead-fresh-foods-growth-retail#comments Bakery News Produce & Floral SN Research Deli Prepared Foods Meat Seafood Dairy Registration Viewpoints Tue, 03 May 2016 17:50:00 +0000 543551 at http://supermarketnews.com Embracing the softer side of personalized marketing http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing <div class="node-body blog-body">When data-driven analysis is done well, marketers can target specific shoppers with highly tailored offers and track their uptake and behavior over time.</div> <p><a href="http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing" target="_blank">read more</a></p> http://supermarketnews.com/blog/embracing-softer-side-personalized-marketing#comments News Marketing Viewpoints Fri, 29 Apr 2016 18:18:00 +0000 543571 at http://supermarketnews.com Sampling with the 5 senses to grow sales http://supermarketnews.com/blog/sampling-5-senses-grow-sales <div class="node-body blog-body">Sampling can be a powerful tool for increasing brand awareness, but done badly it can be worse than useless. </div> <p><a href="http://supermarketnews.com/blog/sampling-5-senses-grow-sales" target="_blank">read more</a></p> http://supermarketnews.com/blog/sampling-5-senses-grow-sales#comments News Marketing Viewpoints Wed, 27 Apr 2016 20:08:00 +0000 543421 at http://supermarketnews.com The 5 x 5 Approach: Converting grocery shoppers into HBC customers http://supermarketnews.com/blog/5-x-5-approach-converting-grocery-shoppers-hbc-customers <div class="node-body blog-body">Grocery retailers are still only capturing a mere 18% of the total HBC market, which means there is a huge opportunity for continued growth in this space. </div> <p><a href="http://supermarketnews.com/blog/5-x-5-approach-converting-grocery-shoppers-hbc-customers" target="_blank">read more</a></p> http://supermarketnews.com/blog/5-x-5-approach-converting-grocery-shoppers-hbc-customers#comments News Nonfood & Pharmacy The Customer Connection Viewpoints Wed, 13 Apr 2016 20:18:00 +0000 542461 at http://supermarketnews.com