Viewpoints In their Viewpoints columns, SN editors and guest columnists give their perspectives on current industry issues. en Supermarkét Go: The future of shopping? <div class="node-body blog-body">Supermarkets can bring a game-like environment in-store to create an opportunity for shoppers to engage with the brand while also saving money, which ultimately helps to build brand loyalty. </div> <p><a href="" target="_blank">read more</a></p> The New Consumer Marketing Viewpoints Fri, 22 Jul 2016 17:51:00 +0000 548681 at Retailers battling Amazon need multi-front strategy <div class="node-body blog-body">As online shopping gradually becomes a bigger piece of the pie, and supermarkets and other food retailers hone their models, Amazon remains the 800-pound gorilla. </div> <p><a href="" target="_blank">read more</a></p> News Online Retail Viewpoints Wed, 06 Jul 2016 18:53:00 +0000 547711 at The grocer's guide to stocking and selling socially minded products <div class="node-body blog-body">Consumers respond particularly well to products that tell a socially conscious story. The lesson? Find products for your shelves that show social passion. Here’s how to do it.</div> <p><a href="" target="_blank">read more</a></p> News Marketing Sustainability Viewpoints Tue, 28 Jun 2016 19:37:00 +0000 547261 at Why Millennials are ready for less digital <div class="node-body blog-body">If someone told you that young people in their 20s and early 30s prefer to spend less time on digital devices and platforms, would you believe it? </div> <p><a href="" target="_blank">read more</a></p> News The New Consumer Registration Viewpoints Thu, 02 Jun 2016 10:00:00 +0000 545621 at European push to ban generic food names goes too far <div class="node-body blog-body">Imagine if U.S. supermarkets could no longer sell parmesan cheese as “parmesan” and feta as “feta.” Instead, they were forced to label these products “hard-grating cheese” and “brined white cheese.” </div> <p><a href="" target="_blank">read more</a></p> News Marketing Deli Viewpoints Fri, 13 May 2016 15:17:00 +0000 544431 at Economic development in a microcosm: A small town's pursuit of a grocer <div class="node-body blog-body"><p>Small Town America is always a special place, whether it&rsquo;s in the heartland or in my incredible hometown &ndash; just 30 miles away from the nation&rsquo;s capital. As the &ldquo;Mayor&rdquo; (technically, Town Commission President) of Poolesville, Maryland, I can tell you there&rsquo;s nothing like being part of a community where you know people by name, your neighbors have your back, and you value and support the businesses that make up the fabric of your town.</p></div> <p><a href="" target="_blank">read more</a></p> News Viewpoints Fri, 06 May 2016 16:10:00 +0000 543941 at What’s ahead for fresh foods growth at retail <div class="node-body blog-body">Fresh foods is one of the brightest stories in food retailing today, and somehow it continues to get better. </div> <p><a href="" target="_blank">read more</a></p> Bakery News Produce & Floral SN Research Deli Prepared Foods Meat Seafood Dairy Registration Viewpoints Tue, 03 May 2016 17:50:00 +0000 543551 at Embracing the softer side of personalized marketing <div class="node-body blog-body">When data-driven analysis is done well, marketers can target specific shoppers with highly tailored offers and track their uptake and behavior over time.</div> <p><a href="" target="_blank">read more</a></p> News Marketing Viewpoints Fri, 29 Apr 2016 18:18:00 +0000 543571 at Sampling with the 5 senses to grow sales <div class="node-body blog-body">Sampling can be a powerful tool for increasing brand awareness, but done badly it can be worse than useless. </div> <p><a href="" target="_blank">read more</a></p> News Marketing Viewpoints Wed, 27 Apr 2016 20:08:00 +0000 543421 at The 5 x 5 Approach: Converting grocery shoppers into HBC customers <div class="node-body blog-body">Grocery retailers are still only capturing a mere 18% of the total HBC market, which means there is a huge opportunity for continued growth in this space. </div> <p><a href="" target="_blank">read more</a></p> News Nonfood & Pharmacy The Customer Connection Viewpoints Wed, 13 Apr 2016 20:18:00 +0000 542461 at