Appeal to health-conscious consumers with liquid eggs The liquid eggs category is growing, with volume sales increasing by close to one million from 2010 to 20111. Liquid egg whites are driving that growth2, bringing in a new, younger consumer. These consumers, who come from larger, higher-income households, are making healthy eating choices every day, and are looking for nutritious, natural alternatives when it comes to protein-based meals – liquid eggs are a good solution. Hitting the ...

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