“If you look at this building today you’ll see that we’ve come to terms with understanding who we want to be,” David Hepfinger, Weis Markets’ chief executive officer, says of the chain’s new store in Bellefonte, Pa.
The store is anchored by a strong fresh presentation and customer service.
Self-serve soups alongside chilled items in the deli department.
A salad bar provides options for shoppers on the go.
A variety of specialty cheeses.
A service seafood department can prepare fish to order.
Weis’ store-brand goods provide shoppers with an economical option.
Price is emphasized with extended “price freeze” discounts and hot specials that can compete with discount and dollar store competitors.
With a unique “Gold Card” program, Weis invests in deals for its best shoppers and encourages the next tier of shoppers to qualify.
A strong floral department greets shoppers at the entrance of the new store.
A worker makes fresh sandwiches in Weis’ deli department.
Weis CEO David Hepfinger (center) with Bellefonte store manager Jeremy Lumadue (right) and assistant store manager Danielle Karchner.
Since taking over as CEO three years ago, David Hepfinger has overseen the renewal or replacement of more than 110 Weis stores. He said he intends to complete as many as 50 more in the next 18 months.