A dedicated frozens case draws attention to World Menu, Stop & Shop’s just-launched “internationally inspired” private label brand.
The 50-item line of frozen and shelf-stable food features Italian- and Asian-style selections, including Chicken Basil Spring Rolls and Gnocchi Sorrentina.
The Italian assortment is made with imported pasta, cheeses and herbs, and upscale ingredients like broccoli rabe and wild forest mushrooms.